Aware and Affect

Everything around us can affect us, inspiration, influence or harm. Mostly psychologically which builds up the personality and perception of a person. Anything that we see and experience can have this effect. What more of something that we encounter everyday. People, events, feelings, signs, billboards, TV shows, the internet. One of the things that are mostly and on purposely shown to people are advertisements, their primary purpose is to inform, to make you aware but that doesn't mean that's the only effect.

Most of the advertisements that has people in it would represent for the product, its their stand that they approve and believe of this product or service, and you should too, but is that just the case? Other than what they say, people also look on what they wear or do in the said advertising material and what is shown is said or implied to be ideal. Like children's TV show, they would have lessons and teach kids what should or should not do, for teenagers and above, we don't need a show to tell us what to do, its their own responsibility of how to process the things they see and experience.

An example effect of this would be gender roles in media, there would be ads showing how a man or woman would act or look in the advertisement and people would perceive it that it's what's in or how to be acceptable.

Some advertisements also conveys a message, a virtue, or an advocacy and showing it through an advertisement is a nice way too since ads makes you aware, why not be aware of what we should really do? For the better.


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image sources:
http://www.newyorker.com/business/currency/woman-man-bourbon
https://www.youtube.com/watch?v=qGJSI48gkFc