Another Step Forward

We we're already told since last year by the higher class men that we will conduct an interview at a company by first semester this year. Even though we were anticipating this project, we we're still unprepared. The said activity is for our class in Multimedia Arts in Business, Advertising and Marketing and we have to contact a company, or business related to our study that we're going to interview.

I was one of the chosen leaders by our class to lead a group with members that I've chose. We were all not confident enough to contact the companies via phone call so we had to point and push at each other to make the calls. We have at least six contacts, and as we we're running out of time, the last week before the presentation of our project, there was one business who approved our interview within one hour of contact which was a sigh of relief to us.

The following morning, Monday, July 7, 2014, me and my group mates met up in school to ask permission to excuse us from that day's class from our professor. Two of my group mates worked on their token of appreciation for the people we we're going to interview which was a certificate of appreciation, while I volunteered to buy something to eat for the interviewees as my token of appreciation.

Comparing our chosen interviewee to the other groups, we were the only one who were heading in the province unlike the rest of the groups who interviewed companies in Manila. Though it would seem a but underestimating but we're still proud of it, unique I would say because we were the only ones who will interview people who does sound production compared to the other groups which were all related to visuals like photography, graphics and animation.

As we arrived at the place of the business,C-Site Recording Studio in San Pablo City, we got to talk and know each other a bit with the interviewees which were Ernie John Clores and Michael Balanlayos, probably around twenty to thirty years old, easy to talk and associate with, and they are pretty nice. It took a while to set up the cameras and as we set up, we handed the interview questions to them so they can prepare their answers when we start rolling. We used their Condenser Mic for the recording of the interview which is a convenience to us because DSLR mics alone are not that good at capturing audio as much as it captures and images and footages. The whole thing took around 3 hours from setting up to packing up. I was the only one who doesn't have a camera but all of us in my group did the camera work.

I had to bring my group mates home to give me the copies of the videos they recorded during the interview. The next day, I started editing the videos and finished it the day after it. I was mostly taking care of the visuals for our project and I rarely helped with the written output.

All in all, it was a fun experience, teamwork, travelling, interviewing, associating with people. It's quite tiring, and stressful, but it has it perks.

A Touch of the Tradition

Even though we're at the age of Everything-is-Fast, we could still see things from the "Slow" age. We'd be seeing big LED screens in the big cities showing different advertisements one at a time or when you use the internet, you'd see them as well popping on your screen or disrupting your video as you watch one on Youtube, yet we'd still see the old way of endorsing like billboards, newspaper ads, posters and other non-digital form of showcasing it.

We won't see everything on screen but that doesn't mean it's not as good. Just like these vintages ads, they would come out as artworks.

    



  
And my personal favorite:



The way businesses has been endorsed hasn't changed that much at all, just the style, but the element of catching people's attention is still there.

Today's industry would choose to have their products shown in a digital way because that's what's in. It would take a long time before the old, traditional media will be completely faced out, and probably, that time would come if the materials to make them doesn't exist anymore. Speaking of materials, a lot of people would choose to do it digitally because it saves time, money and effort, basically, it is because this is the fast age, but they would also consider using old media to have more coverage of the audience because not all of the customers holds a phone or uses a computer which means no chance of seeing the ads they put up online.
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sources:

• http://video48.blogspot.com/2010_01_01_archive.html
• http://misterhubs.blogspot.com/2007/05/20-classic-filipino-commercials.html
• http://www.huffingtonpost.com/_slideshows/ipad_slideshow.php?id=264296&entry=http://www.huffingtonpost.com/2012/11/19/vintage-food-ads_n_2159888.html?utm_hp_ref=business
• http://www.vintageculture.net/vintage-coke/

Varied Values

If I were to make my own business related to Multimedia Arts, it would be a group of skilled artists that specializes in many fields like Traditional Art, Digital Art, Comic Illustrators, Concept Artists, Animators, Graphic Artists and even Photographers. I would name my group "Varied Values" which has two meanings, a kind of literal one, and a metaphor. The first meaning of the name would refer to the value when it comes to measurement in lighting, color, thickness, density, quality, quantity, etc, while the other and rather symbolic meaning is that it refers to the values or principles of the person or artists live by...which they also apply into their works.

We would showcase our works and projects via social media, in tumblr, deviantar art, facebook, twitter and some others. We will put up our personal projects and projects done for our clients as samples. We will open up workshops for the aspiring artists.

I could picture the business not just working for local clients but also world wide. As the head, I will be receiving jobs from clients that I can distribute to my team and the team could also do the same.

Art at a push of a Button

It was our first day in Basic Photography, and we already learned a lot, the professor is pretty good at explaining things.

Photography basically means "Drawing with Light". You cannot see anything without light, its hard to put your attention to something that isn't significantly lit. Light casts on objects, carving its appearance, and in Photography, it uses the light in the scene to capture a shot.

With a DSLR camera, you can manipulate how the light would act in your shot by tweaking the ISO, Aperture and Shutter Speed settings.

Shutter Speed - it is the amount of time the shutter would open for the light to hit the camera sensor

• it is measured by fractions like 1/60 (1 second divided into 60 parts) or 1/80, 1/200,etc
• the longer the shutter speed, the more exposed, while the shorter, less light will enter
• it can also control ambient or natural light
• note: 1/focal length to minimize the blur if handheld
• sharp photos have fast shutter speed

ISO - sensitivity to light

• maintains the quality
• measured by hundreds and thousands
• ISO 100 doesn't have grain or noise but will need light

Aperture - controls the light by letting it in through the hole

• smaller hole = less light
• bigger hole = more light
• measured by f# (the number represents the size of the whole when divided by the number, e.g. f2 means the whole will adjust down to half its diameter
• controls the Depth of Field