Sunday, July 13, 2014

A Touch of the Tradition

Even though we're at the age of Everything-is-Fast, we could still see things from the "Slow" age. We'd be seeing big LED screens in the big cities showing different advertisements one at a time or when you use the internet, you'd see them as well popping on your screen or disrupting your video as you watch one on Youtube, yet we'd still see the old way of endorsing like billboards, newspaper ads, posters and other non-digital form of showcasing it.

We won't see everything on screen but that doesn't mean it's not as good. Just like these vintages ads, they would come out as artworks.

coke, coca cola, marketing, vintage cola, advertising, poster    coke, coca cola, marketing, vintage cola, advertising, poster



  
And my personal favorite:

[Family+Rubbing+Alcohol.jpg]

The way businesses has been endorsed hasn't changed that much at all, just the style, but the element of catching people's attention is still there.

Today's industry would choose to have their products shown in a digital way because that's what's in. It would take a long time before the old, traditional media will be completely faced out, and probably, that time would come if the materials to make them doesn't exist anymore. Speaking of materials, a lot of people would choose to do it digitally because it saves time, money and effort, basically, it is because this is the fast age, but they would also consider using old media to have more coverage of the audience because not all of the customers holds a phone or uses a computer which means no chance of seeing the ads they put up online.
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