Saturday, September 27, 2014

Aware and Affect

Everything around us can affect us, inspiration, influence or harm. Mostly psychologically which builds up the personality and perception of a person. Anything that we see and experience can have this effect. What more of something that we encounter everyday. People, events, feelings, signs, billboards, TV shows, the internet. One of the things that are mostly and on purposely shown to people are advertisements, their primary purpose is to inform, to make you aware but that doesn't mean that's the only effect.

Most of the advertisements that has people in it would represent for the product, its their stand that they approve and believe of this product or service, and you should too, but is that just the case? Other than what they say, people also look on what they wear or do in the said advertising material and what is shown is said or implied to be ideal. Like children's TV show, they would have lessons and teach kids what should or should not do, for teenagers and above, we don't need a show to tell us what to do, its their own responsibility of how to process the things they see and experience.

An example effect of this would be gender roles in media, there would be ads showing how a man or woman would act or look in the advertisement and people would perceive it that it's what's in or how to be acceptable.















Some advertisements also conveys a message, a virtue, or an advocacy and showing it through an advertisement is a nice way too since ads makes you aware, why not be aware of what we should really do? For the better.


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image sources:
http://www.newyorker.com/business/currency/woman-man-bourbon
https://www.youtube.com/watch?v=qGJSI48gkFc

Advertising Makes You Aware, But Are You Aware Of It?

We see it everyday, we either be convinced or not, but it is impossible to say and do that no form of advertising has not affected us. It's purpose is to invite people to buy a service or product in which of course will cost something.

Imagine if no one advertised anything, nothing at all. Getting informed about these products and services would be so much harder. Let's say you are in front of a bank establishment that you've never heard of, will you try your luck in it? Or go to a bank that you already heard of?



Advertising affects the decision making of people. It leads them to what they know is good. It's what drives the economy, if advertisements wasn't invented, the circulation of money would be slower and unproductive.

It can also be a form of entertainment depending on the cleverness of the advertisement.

So much for informing and convincing that it also persuades people to buying and spending. Which is a lost for the end of the consumers. Can result to materialism. Not all advertisements are true, sometimes misleading and sometimes just plain lying about the product.



Everything has its pros and cons.

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image sources:
http://junkbusters.com.au/the-latest/reclaiming-public-space-report-from-the-billboard-enquiry/
http://mychannel957.com/wendys-as-seen-on-tv-christmas-list/


A Light on the Shadow

There would be photos of subjects that has only one light creating a shadowed, hidden effect on the side where light doesn't hit. There would also be subjects that needs to show details ending up with two lights hitting the subject, the primary light would either be a spot light, or ambient light, then the secondary can also be another lighting emitting object or a reflector that would reflect the light coming from the primary light.

With subjects like products, be it a bottle of lotion, a bag, a phone, and camera and etc. There would be at least a  primary light and a reflector for its lighting.

Here are concrete examples:

Left is without a reflector, and right is with a reflector, you can see the bottom left of the jar is a bit less dark.
 
Same goes for here too, but now on the right side of the subject.
 


 


The reflector on this one is place in front.




 










Tuesday, September 2, 2014

FOOD TRIP

We did some food photography on our previous class in Photography, our group had Kwek-kwek and Fried Siomai as the ones to have taken photos of, I also took a photo from another group's food.






Sunday, July 27, 2014

Another Step Forward

We we're already told since last year by the higher class men that we will conduct an interview at a company by first semester this year. Even though we were anticipating this project, we we're still unprepared. The said activity is for our class in Multimedia Arts in Business, Advertising and Marketing and we have to contact a company, or business related to our study that we're going to interview.

I was one of the chosen leaders by our class to lead a group with members that I've chose. We were all not confident enough to contact the companies via phone call so we had to point and push at each other to make the calls. We have at least six contacts, and as we we're running out of time, the last week before the presentation of our project, there was one business who approved our interview within one hour of contact which was a sigh of relief to us.

The following morning, Monday, July 7, 2014, me and my group mates met up in school to ask permission to excuse us from that day's class from our professor. Two of my group mates worked on their token of appreciation for the people we we're going to interview which was a certificate of appreciation, while I volunteered to buy something to eat for the interviewees as my token of appreciation.

Comparing our chosen interviewee to the other groups, we were the only one who were heading in the province unlike the rest of the groups who interviewed companies in Manila. Though it would seem a but underestimating but we're still proud of it, unique I would say because we were the only ones who will interview people who does sound production compared to the other groups which were all related to visuals like photography, graphics and animation.

As we arrived at the place of the business,C-Site Recording Studio in San Pablo City, we got to talk and know each other a bit with the interviewees which were Ernie John Clores and Michael Balanlayos, probably around twenty to thirty years old, easy to talk and associate with, and they are pretty nice. It took a while to set up the cameras and as we set up, we handed the interview questions to them so they can prepare their answers when we start rolling. We used their Condenser Mic for the recording of the interview which is a convenience to us because DSLR mics alone are not that good at capturing audio as much as it captures and images and footages. The whole thing took around 3 hours from setting up to packing up. I was the only one who doesn't have a camera but all of us in my group did the camera work.

I had to bring my group mates home to give me the copies of the videos they recorded during the interview. The next day, I started editing the videos and finished it the day after it. I was mostly taking care of the visuals for our project and I rarely helped with the written output.

All in all, it was a fun experience, teamwork, travelling, interviewing, associating with people. It's quite tiring, and stressful, but it has it perks.

Sunday, July 13, 2014

A Touch of the Tradition

Even though we're at the age of Everything-is-Fast, we could still see things from the "Slow" age. We'd be seeing big LED screens in the big cities showing different advertisements one at a time or when you use the internet, you'd see them as well popping on your screen or disrupting your video as you watch one on Youtube, yet we'd still see the old way of endorsing like billboards, newspaper ads, posters and other non-digital form of showcasing it.

We won't see everything on screen but that doesn't mean it's not as good. Just like these vintages ads, they would come out as artworks.

coke, coca cola, marketing, vintage cola, advertising, poster    coke, coca cola, marketing, vintage cola, advertising, poster



  
And my personal favorite:

[Family+Rubbing+Alcohol.jpg]

The way businesses has been endorsed hasn't changed that much at all, just the style, but the element of catching people's attention is still there.

Today's industry would choose to have their products shown in a digital way because that's what's in. It would take a long time before the old, traditional media will be completely faced out, and probably, that time would come if the materials to make them doesn't exist anymore. Speaking of materials, a lot of people would choose to do it digitally because it saves time, money and effort, basically, it is because this is the fast age, but they would also consider using old media to have more coverage of the audience because not all of the customers holds a phone or uses a computer which means no chance of seeing the ads they put up online.
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sources:








Sunday, July 6, 2014

Varied Values

If I were to make my own business related to Multimedia Arts, it would be a group of skilled artists that specializes in many fields like Traditional Art, Digital Art, Comic Illustrators, Concept Artists, Animators, Graphic Artists and even Photographers. I would name my group "Varied Values" which has two meanings, a kind of literal one, and a metaphor. The first meaning of the name would refer to the value when it comes to measurement in lighting, color, thickness, density, quality, quantity, etc, while the other and rather symbolic meaning is that it refers to the values or principles of the person or artists live by...which they also apply into their works.



We would showcase our works and projects via social media, in tumblr, deviantar art, facebook, twitter and some others. We will put up our personal projects and projects done for our clients as samples. We will open up workshops for the aspiring artists.

I could picture the business not just working for local clients but also world wide. As the head, I will be receiving jobs from clients that I can distribute to my team and the team could also do the same.