A Touch of the Tradition

Even though we're at the age of Everything-is-Fast, we could still see things from the "Slow" age. We'd be seeing big LED screens in the big cities showing different advertisements one at a time or when you use the internet, you'd see them as well popping on your screen or disrupting your video as you watch one on Youtube, yet we'd still see the old way of endorsing like billboards, newspaper ads, posters and other non-digital form of showcasing it.

We won't see everything on screen but that doesn't mean it's not as good. Just like these vintages ads, they would come out as artworks.

    



  
And my personal favorite:



The way businesses has been endorsed hasn't changed that much at all, just the style, but the element of catching people's attention is still there.

Today's industry would choose to have their products shown in a digital way because that's what's in. It would take a long time before the old, traditional media will be completely faced out, and probably, that time would come if the materials to make them doesn't exist anymore. Speaking of materials, a lot of people would choose to do it digitally because it saves time, money and effort, basically, it is because this is the fast age, but they would also consider using old media to have more coverage of the audience because not all of the customers holds a phone or uses a computer which means no chance of seeing the ads they put up online.
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sources:

• http://video48.blogspot.com/2010_01_01_archive.html
• http://misterhubs.blogspot.com/2007/05/20-classic-filipino-commercials.html
• http://www.huffingtonpost.com/_slideshows/ipad_slideshow.php?id=264296&entry=http://www.huffingtonpost.com/2012/11/19/vintage-food-ads_n_2159888.html?utm_hp_ref=business
• http://www.vintageculture.net/vintage-coke/

Varied Values

If I were to make my own business related to Multimedia Arts, it would be a group of skilled artists that specializes in many fields like Traditional Art, Digital Art, Comic Illustrators, Concept Artists, Animators, Graphic Artists and even Photographers. I would name my group "Varied Values" which has two meanings, a kind of literal one, and a metaphor. The first meaning of the name would refer to the value when it comes to measurement in lighting, color, thickness, density, quality, quantity, etc, while the other and rather symbolic meaning is that it refers to the values or principles of the person or artists live by...which they also apply into their works.

We would showcase our works and projects via social media, in tumblr, deviantar art, facebook, twitter and some others. We will put up our personal projects and projects done for our clients as samples. We will open up workshops for the aspiring artists.

I could picture the business not just working for local clients but also world wide. As the head, I will be receiving jobs from clients that I can distribute to my team and the team could also do the same.

Art at a push of a Button

It was our first day in Basic Photography, and we already learned a lot, the professor is pretty good at explaining things.

Photography basically means "Drawing with Light". You cannot see anything without light, its hard to put your attention to something that isn't significantly lit. Light casts on objects, carving its appearance, and in Photography, it uses the light in the scene to capture a shot.

With a DSLR camera, you can manipulate how the light would act in your shot by tweaking the ISO, Aperture and Shutter Speed settings.

Shutter Speed - it is the amount of time the shutter would open for the light to hit the camera sensor

• it is measured by fractions like 1/60 (1 second divided into 60 parts) or 1/80, 1/200,etc
• the longer the shutter speed, the more exposed, while the shorter, less light will enter
• it can also control ambient or natural light
• note: 1/focal length to minimize the blur if handheld
• sharp photos have fast shutter speed

ISO - sensitivity to light

• maintains the quality
• measured by hundreds and thousands
• ISO 100 doesn't have grain or noise but will need light

Aperture - controls the light by letting it in through the hole

• smaller hole = less light
• bigger hole = more light
• measured by f# (the number represents the size of the whole when divided by the number, e.g. f2 means the whole will adjust down to half its diameter
• controls the Depth of Field

Where are we on the Web?

Multimedia comes in many forms and has penetrated most of the world today. It comes in text, audio, still images, animation, video and interactivity. It's everywhere and used by almost everyone, and the widely used form is Interactive Media, and the best example of it is the Internet.

The Internet, also known as the World Wide Web, does speaks for its name, its available in all parts of the world as long as the signals and satellites can reach it. It's present from the first world to the third world countries. One of these third world countries is the Philippines, and surprisingly has a fast growth when it comes to this type of Multimedia.

The most used form of Multimedia in the Philippines is Social Networking, and because of that, it has pulled the country into the top ratings of internet usage within South East Asia, Asia and even the World.

"The Southeast Asia Digital Future in Focus 2013 report by comScore, an Internet analytics company, said the Philippines has second highest Facebook penetration rate in the world at 92.2 per cent, next to Brazil."

According to the statistics, there are 3.5 out of 10 Filipinos go online and 33.6 Million Active Internet Users out of the countries' population of 92,337,852.

With the growing technology, it has provided people an easy access to the internet and specifically to Social Media Sites such as Facebook and Twitter. 40% of Filipino

Smartphone owners browse the internet using this device. An average Filipino would spend an average of 16.4 hours on the internet per month and 41.5% of the time is spent on Social Media. 

As far as we got in Interactive Media, and usually pointed out our use of Social Sites, we also use them in other reasons than connecting and communicating with people, we also use this to learn and inform. From generation to generation, we find ways.

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Sources and Reference: 

http://en.wikipedia.org/wiki/Multimedia

http://www.forward.ph/blog/the-state-of-philippine-internet-usage-2013-infographic/

http://investvine.com/filipine-internet-users-to-grow-to-41-million-in-2014/

Final Exam Creative Brief

Client: Sir Rey Mendoza
Project Description: An artwork about a specific virtue or bible passage to be submitted as the final exam for Color Theory and Principles of Design.
Goals:

• To interpret the virtue of "Perseverance" through a digital artwork.
• To portray or symbolize Perseverance using the techniques of what we've learned in Color Theory and Principles of Design.

Timeline: March 19 -25

Budget: Php 60.00 for artwork printing and Php1 for Creative Brief printing 

Design concepts:

  

PDFs and Photoshop Filters

PDF is a universal format, it is widely used and has wide uses such as you can embed not just documents but also images, videos and audios. Most of the computers today and devices alike have Acrobat Reader (used to read PDF files) already installed.

Now, when making PDFs can be simple or complex, you can also limit the file when it comes to security, printing, viewing and editing.

You can limit the resolution

or the color space

or even add passwords for accessing and printing

and here shows the summary of the settings you've calibrated for the PDF

And now for the Photoshop Filters (which can be found in the Menu Bar called "Filter")

Here're just a few samples of the many filters you can work with in Photoshop

Combining the filters can make more effects to your liking

and also a special filter called "Vanishing Point" lets you plot out the perspective plane/s in an image just like this one I worked with

One of the many advantages to it is when you use the clone stamp tool because it aligns itself to the grid instead of just a flat out brush along the image

and this is the finished product, I most used textures and brushes to make these effects

before:

after:

process:

Although the filter isn't as accurate so you still have adjust it yourself if it the grid doesn't simulate the perspective in the image.

Right or Wrong? Right or Left?

So we did this sort of aptitude test, our prof had 4 quadrants displayed on the projector with words that are closely related, he explained each word (e.g. logical = decision making based on logic, detail = thinking in detail when it comes to decisions, etc) and we have to write down the ones we believe we have the kind of thinking. Although I’d say not all of these traits shows on me because I usually keep it to myself but looking back at my experiences, I don’t stick to one kind of thinking, it still depends on the situation. I basically wrote down everything in A,B and D.

And when we were finished, our professor asked who got the most words written down on A & B, and I was the only one who raised a hand, and the rest is already obvious that they had C & D dominant, and he said that A & B people are left-brained thinkers (that’s where the lawyer, doctor, administrator, and other professions I don’t look forward to, comes in), and I get it every time I take aptitude tests.

Lastly, we had to make something related to the topic, we were asked to make our own versions of the 'Left Brain VS Right Brain' poster, and this is what I made

Left brain is mostly portrayed as the boring type and showed with not so exciting stuff when it comes to those posters and so I want to change that, I did my best to make it look as exciting as the right in a sense that they are. To be honest, I had a hard time composing the right compared to the left brain in this piece.